Client Testimonials
“Working with Karen has been a transformative experience for me. I struggled with feeling unsatisfied and uncertain in my previous role. Being a new grad, I didn't know what to do. Karen challenged me to reflect deeply on my values and goals. Through our conversations, I was able to better understand what I truly wanted from my career, identify my strengths, and gain the confidence to take action. Karen provided the clarity, guidance, and encouragement I needed to not only navigate that challenging period but also to transition into a new role that makes me feel more fulfilled. Her support and genuine care have made all the difference, and I’m truly grateful for this relationship that has shaped my professional journey.”
— C. T.
“Karen helped me refocus my career goals at a vulnerable time, in a way that helped me make a crucial decision. The exercises we did were concrete, and I felt like she really listened to me when I shared about what was important to me. I never felt ridiculed or pressured to make a decision. She really took the time to hear me out and respected my values. I liked how her approach emphasised my strengths, something I wasn't used to thinking of. I would 100% recommend working with Karen to everyone who is looking to make decisions, moves, or just to feel more confident!”
— D. K.
“Karen was an incredible coach who helped me build real self-awareness and clarity throughout the coaching program. She asked thoughtful questions that pushed me to reflect deeper and understand my strengths. Each session we had felt supportive, practical, and genuinely tailored to my growth. I'm walking away from our sessions feeling more confident and more intentional because of her guidance.”
— J. B.
“Karen is thoughtful, open-minded and a great listener. She ensured that my thoughts and concerns were accounted for, giving me the freedom to approach the different subjects that interested me, while keeping focus on the goals of the sessions. Her empathetic and feedback-oriented approach made me feel both validated and challenged to explore my strengths and overcome my limitations.
She asked powerful questions that helped me see new perspectives and uncover strengths I didn’t realize I had. Through our sessions, I learned how to trust myself more, make decisions with clarity, and handle difficult situations with confidence.
I’m genuinely grateful for this coaching experience, and I feel more confident and self-aware from our conversations. If you’re looking for someone who is supportive, insightful, and truly invested in your growth, I wholeheartedly recommend Karen Ayoub.”
— R. F.
“Thoughtful and methodical, Karen created a comprehensive structure around my development while leaving space for me to focus on the aspects I found most helpful. It is evident that Karen loves to help others and by harnessing this, she has helped me grow both personally and professionally.”

